Successful Jacksonville Video Marketing

Posted on September 23, 2011 by admin

To get the most out of your Jacksonville video marketing, you need to have more than just a basic understanding of your target audience.  You need to do everything you can to go above and beyond their expectations and offer them real and consistent value. There are lots of video marketers who have managed to make quite a mark for themselves with their efforts, and who have had a major return on the investment of time and effort they’ve put in simply by doing the right things at the right time. So if you think about it for a second, it’s easy to see that video marketing centers around your ability to balance subtle promotion and actual value. Keep reading to learn different ways to help you can make your video marketing efforts more effective.

It is vital for you to be open and ready for all of the major opportunities that are available to you via video marketing. Unless and until you understand how important and how big video marketing is, you won’t be able to give it your best. Keep looking to see just how many videos get shared online to get an idea of just what kind of potential is there. As time goes by, the competition is also increasing, which means that if you aren’t taking advantage of video marketing now then you’ll definitely be leaving money on the table in the long run.

If you want to make sure that your video marketing helps you get results you need to be able to learn from your experience, and put some effort into making changes depending on the results that roll in for you. To figure out whether you’re succeeding or not, you need to know what kind of ROI (Return on Investment) your videos are getting so that you know which direction you need to go next. There are lots of statistics like the number of viewers you have, how many times they play your videos, etc that are incredibly important. There are lots of great tools on the internet that can help you gather this sort of information which can help you decide which steps to take in the future.

When you want your video to outshine the rest, focus primarily on offering value not, making a blatant sales pitch. Nobody minds you going out to sell your product but they could mind being sold to directly through video. When you make your videos, you should attempt to define the problem that your video wants to solve and attempt to educate that person so that he or she can understand what you are offering even from a non-selling point of view.

There’s an awful lot of video content floating around on the web but most of it is terrible. If you would like your video to stand out from all of the rest and help you get ahead of your competition, you need to try to focus your efforts on giving away quality information to your target market. Marketing with videos isn’t the same as direct marketing where you throw in a sales pitch and expect sales to happen. It is a passive selling technique that builds your customers’ trust in you, and needs to be treated as such.

Don’t forget that you can implement video marketing into your Jacksonville web design and social media marketing.  As always, I hope you found this information useful.  If you need any marketing help give us a call at 904-339-5055 or email info@world-digital-media.com.

To your success,
Jordan

PS: Don’t forget to grab our eBook on our home page while it’s still there.  It’s FREE & guarantees that you’ll get new customers!  Nothing to lose!

 

Posted in Jacksonville Web Marketing | Tagged , , | 2 Comments

Basic Jacksonville SEO (Search Engine Optimization)

Posted on September 20, 2011 by admin

A search on Google, Bing, Yahoo!, or any other search engine for a popular keyword displays thousands, if not millions of results.  How does a website gets itself among the top results of a search for these particular terms?  It is called Search Engine Optimization or SEO.  Getting to the top of a web search means more traffic for your website, resulting in more business, and that is why SEO has attained such prominence in the last few years.

Black hat and white hat are the two basic categories of SEO techniques. Black hat SEO entails somewhat unaccepted ways to make a website appear at the top of the search rankings. Whereas, white hat SEO works within the framework laid down by the search engines and focuses on making use of widely accepted techniques.  If you didn’t notice, black hat techniques are more “evil” ways to get top rankings, (which usually results in your website getting banned) while white hat tactics are the “good” ways and give you long lasting results.

The search engines in the past matched a webpage with the search for a given word by making use of Meta data, which is generally embedded in the code of a webpage. However, these days a significant number of search engines use highly sophisticated algorithms, entailing the use of over 200 distinct factors to decide on the results.  Factors that can come into play include (but in no way are limited to): Domain name and age, on site keywords, back links to the site, and some social networking popularity.

SEO consultants constantly try to guess the importance of different factors that play a role in the search algorithms and stay abreast with the changes that search engines make. This information helps them improve upon the SEO techniques for their clients so that they stay competitive for selected keywords. For the earlier algorithms, which utilized only the Meta data and web site content, the optimization technique used was to bring the desnity of a keyword on the page to a proper level and dealing with the Meta tags of the page.

Nowadays, the popularity of the web page is more significant as far as the search engines are concerned. The popularity of a particular web page is decided by how many other pages link to it. It is more like a democratic process as each link to the web page can be seen as a vote. Due to this, SEO these days requires substantial work outside the site such as distributing free content, such as video marketing, in exchange of links to the site and establishing a presence on blogs and other interactive mediums online such as blogs, forums etc..

The critical aspect of SEO is to always keep in mind that it is not a one time activity. SEO strategies are constantly getting updated to the changes occurring in the field of online search. That is why it is so critical to engage a seasoned SEO consultant to assist you.

I hope this information is helpful to you, and if you need any help developing a Jacksonville web design, Jacksonville internet marketing, or anything marketing related let us know.  Call 904-339-5055 or email info@World-Digital-Media.com.

To your ever growing success,
Jordan Martin
World Digital Multimedia

PS: Check out our FREE marketing guide on Facebook. Don’t forget to like us while you’re there!

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Facebook Strategies – Jacksonville Marketing Style

Posted on September 16, 2011 by admin

Today I wanted to go over correctly using Facebook for your business in your Jacksonville marketing campaign.  If you want to have success marketing on Facebook, then it’s important to learn the right Facebook marketing techniques. There’s a proper way to go about it that you need to know before you get started.  If you are not careful with your approach to potential customers, then you will just end up wasting all your time.

When setting up your profile, make sure you focus on who you are as a person. People relate better to someone who is personable and not too pushy & business oriented.  Facebook is a great marketing tool as long as it’s used tastefully.

People want to know who you are about before they want to hear about your business opportunity.  If you want to have success marketing on Facebook then there are the Facebook marketing strategies that you need to follow.

Facebook is truly a great place to market a business if it’s done the right way. The amount of visitors they receive on a daily basis to their website is staggering.  The only site that gets more traffic than Facebook is Google.  If you’re going to market a business on Facebook then it’s a good idea to set up a business account that’s separate from your personal account.

If you want to become a leader in your business niche then it’s crucial to set up a fan page. Fan pages are a great way to market your business.  The way you build up your page rankings is to increase the number of “fans” you receive. The more people that become fans of your page, the better it will rank.  It’s important to get your fan page in front of as many people as possible. You can promote your page on sites like Hub pages, Squidoo, Better Networker, and on your blog.

If you want to diversify your web presence then you’ll want to create a Twitter account as well. Once you have your Twitter account setup you’ll be able to link both accounts so that your Facebook friends will be able to see your Tweets.

Once people know who you are first, they’ll be more open to hearing about your business opportunity.  There are tons of people pitching businesses on Facebook everyday so it’s important to differentiate yourself from them. You don’t want to be known as a business “pitcher.”

Since there’s no one that’s like you in the world, you have the chance to be different and become the leader that you desire to be.  When you choose your profile picture, make sure that it’s professional and will bring credibility to you as a leader. Remember that people love photos.

It’s always nice to send a kind note to someone before you request them as a friend. It’s good etiquette.  There’s an incredible opportunity to generate prospects and leads for your business if you follow these Facebook marketing strategies. Just remember to have fun, be yourself, and follow the proper rules of engagement when marketing on Facebook.  It is also important to implement Facebook into your Jacksonville website design to help each other build off each other.

If you need help setting up a Facebook account, or managing one to optimum performance let us know.  Email info@world-digital-media.com or call 904-339-5055.  Also, don’t miss out on our FREE Marketing Guide Book and other free information on our site.

To your success,
Jordan Martin
World Digital Multimedia

PS: Ask us about our Affiliate Partnership Program, which costs your business $0 and can make you extra $1000′s a month.  Completely risk FREE  for any business any where!

Posted in Jacksonville Web Marketing | Tagged , , , | 4 Comments

Best Jacksonville Email Marketing Practices

Posted on September 13, 2011 by admin
Finding and using the best email practices for Jacksonville internet marketing can make or break a marketing campaign. The bigger your list of email address you message, the better chance you have of making a sale or contact. Although, numbers alone will not insure any kind of success. It is important to use effective strategies for Jacksonville marketing with email campaigns. Here is a look at some methods that can help.

Making a simple email message will improve your Jacksonville marketing success.  This works in a couple different ways. For example, you may have a large campaign with numerous product & services. This might be appealing to many people. However, a majority of people are using mobile devices to check their emails in today’s market. They usually have settings turned off which will block a lot of your pretty pictures. In fact, HTML that does not load, can make a message look incomplete, uninteresting, and not professional.  This could cause your email marketing campaign to flop.  The other reason is because studies have shown that most people read at an 8th grade level.  Most people are already in such a rush these days that they won’t want to take time to read a long technical email.  So keep your emails short, sweet, and simple, and your email strategy will be a successful part of your Jacksonville marketing campaign.

Using plain text is the best way to send promotional messages and newsletters most of the time. Try to keep images to a minimum as much as possible in the body of your email. Place the full message that includes images on your website. All you need to do is insert a link to the HTML version of your promotion or newsletter. Let your readers decide if they want to open the full version or not.

Personalizing your emails is a great way to boost the effectiveness of your campaign.  If your email or newsletter appears to be from a multiple user mailing account, it has a very high chance of being deleted, marked as spam, or blocked altogether and not read. Make sure that your “from” address does not contain words like mail-list or the word “services” or “products”. It is better to have a personal touch like a first and last name.  The last thing you want is for all your hard work to be sent straight to the trash without ever reaching your customers.  Also, if your messages are addressed to “recipient” or “dear customer” people usually think of them as spam or may take offense to it. If your promotion appears to be from mass mailing software, it may be filtered out, and placed into a junk mail folder. If not, someone may simply glance at the message and then delete it.  It only takes a minute to add the customer’s name to your email template if your using an email management system.  (Ex: most email software allows you to put a %name% or similar tag in the message, and it will substitute that tag with the name associated to the email address.)

iContact.com is one of these email management systems, Get a FREE 30 day trial now!

Do not try too hard to get the attention of the reader. For example, words like “urgent” and “important” are very common spam tactics, and people will usually ignore them. Also, refrain from using all capital letters in your subject.

In summary, when you send your newsletters and email advertisements in plain text, more people will be able to see and read them. Most email programs that your recipients use have default settings that block HTML in messages. People love to see their names in print and feel like they are not just a number to you, so be personal in your approach. Try not to resort to cheap tricks like telling the recipient that the message is urgent or very important. Some of the best email marketing practices involve thinking of the customer’s needs first.

I hope you found this Jacksonville marketing information helpful.  As always, if you need more information or have any questions feel free to contact us at 904-339-5055 or email info@world-digital-media.com.

To your success,
Jordan Martin
World Digital Multimedia

P.S. Don’t forget to subscribe to our Free Marketing Videos list.

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Benefits Of Local Jacksonville Internet Marketing

Posted on September 10, 2011 by admin

One of the newest and arguably best ways to expand your business, and to attract new customers is with local Jacksonville internet marketing.  Marketing can be tricky at times because you need to know how to attract a specific demographic.  This particular set of people should be thinking about your business.  The best Jacksonville marketing approach would be to reach as many people in your demographic as possible.  You can use a wide variety of online practices to make this possible.  The Internet reaches the largest amount of people of all different ages, genders and interests.  Using the Internet you are able to promote your business or product to hundreds of millions of people without the extremely high costs you would typically pay for with television or paper marketing.  There are many reasons that make the Internet such an awesome marketing tool.  You can use it to sell products with your own Jacksonville web design, advertise through Pay Per Click, video marketing, or email marketing, and even interactive sites like Facebook & Twitter with social media marketing.  Most people turn to the Internet first when they are interested in a product, service, or company.  That is why it is so important that your business has a strong online presence.  If you’re don’t have a Jacksonville marketing campaign, your company will get left behind.  Local Internet marketing can make certain that your business is visible to possible customers.  Think about how much more successful your business can be if you start gaining customers from the Internet along with what you’re currently doing.  This is how you can expand your business.  Getting a professional web design team to assist you with your Jacksonville Internet marketing could be your next big step.  They are going to have the ability to uncover the top ways to advertise your business online, and make certain that you attract the most attention without paying insane amounts of money for your advertising.  In this day and age, online marketing is a must have for any marketplace.  Without it your business is going to be lost to other people who have taken advantage of the power of Jacksonville Internet marketing.  This is the age of the Internet, and without the right online marketing your business is invisible to those possible clients.  In case you haven’t set up an online presence for your company, let me tell you that you’re leaving tons of money on the table for your competition.  Jacksonville Internet marketing for hometown businesses is undoubtedly worth the time and money it takes to understand how you can do it and get started.  If your worried that it’s too big of a task for yourself or someone in your company, then one of the best ways to start out would be to hire someone like World Digital Multimedia.   We will show you what we do to get you more business.  We’ll even give you inside information on how Jacksonville Internet marketing can help your business grow with everyday tactics that are fast and easy enough to do yourself.

Thanks again for checking out our blog on Jacksonville Internet marketing.  If you need more information or have any questions feel free to contact us at 904-339-5055 or email info@world-digital-media.com.

To your success,
Jordan Martin
World Digital Multimedia

PS: Check out our home page for the FREE giveaway.  It is hands down one of the best things you can do for your business.

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Jacksonville Internet Marketing: How Businesses Can Thrive Online

Posted on August 31, 2011 by admin

Jacksonville Internet marketing is so important for selling products and services online. For one thing, it’s very convenient and carries across all geographic locations.  Another thing, thanks to this technological advancement, your customer base expands to practically anyone in any corner of the world.  Another plus is that this technology-enabled method of selling allows transactions anytime – 24/7.

However, many myths still surround this technology based concept of marketing and promoting products and services, despite its steady spill over into the mainstream of buying and selling.  One major misconception about conducting business online is that you can create a website and be ready to go. This can’t be further from the truth. Establishing a website is only the first step in controlling the marketplace through the internet.

Once the website is up and alive, you need to drive traffic to it.  After all, exposure is very important. *A friendly reminder here: no pain, no gain. That is, driving people to check out your website necessitates a lot of creative thinking and incessant updating of content. Remember, online readers prefer websites with fresh and informative content.

Another important thing to remember is that internet marketing relies heavily on targeted keywords. Meaning, you will need to apply search words strategically.  There are several ways to direct and generate traffic to your website. You can submit your website to blogs, social media sites, search engines, paid listing and directories, and much more.  This will need to be done consistently, especially if you want to be on top result list of popular search engines.

One way to achieve a high ranking for your website is to optimize as many local search terms as you can. While the volume of these terms are low, they do accumulate, and that is why you can potentially hit large numbers.

Needless to say, your Internet marketing campaign should be to succeed as the number one result, or website. And to be number one, you need to SEO your website. And to be on top result list, you need to optimise your website.  It’s no simple feat, and it takes a lot of dedication and work.

I hope this post helps you and your company.  As always, if you need more information or have any questions feel free to contact us at 904-339-5055 or email info@world-digital-media.com.

-Jordan

P.S. Don’t forget to subscribe to our Free Marketing Videos list.

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Jacksonville Internet Marketing – What It Can Do For Your Business

Posted on August 15, 2011 by admin
If you are not doing online marketing for your local Jacksonville business, you could be missing a lot of opportunities to reach your target customers, and sell your products & services to them. Sometimes, even if you are doing online marketing but it’s the wrong way, then you could possibly lose your investment of time & money plus your potential customers as well.

It is a well-known fact that many people use Google, Yahoo, Bing and other search engines these days to find the things they need.  This can be anything from baby food to places to stay or books and gizmos. The internet is a place to obtain a plethora of markets across ages. Even the baby boomers have now caught up with the web technology to find ways to take care of their various needs.

With the Internet being a widely used information communications system, it is by far among the easiest ways to market your business. With its present popularity as well as the continual upsurge in the number of people utilizing the net, it’s no question that every company must be involved in internet marketing.  This is no different for Jacksonville internet marketing for local businesses.

When engaging in Jacksonville internet marketing, as with any kind of advertising campaign, you’ve got to identify and analyze your target demographics. With the help from World Digital Multimedia & our resources on the web, you can perform a comprehensive keyword analysis to know which terms the consumers are interested about. Then you can be ready with web-based survey forms & websites to enable you to acquire your market’s thoughts & purchases.

To figure out the amount of business you are missing out on because you do not have a Jacksonville internet marketing plan in place, you can research your competition. When doing internet marketing, it is essential to be familiar with and study what is already out there. Be sure to develop a marketing campaign that will get you to the top for your industry.

Your web site needs to be crafted towards sales, not just designed to be a pretty website. Do whatever it takes to get internet visitors to your site. Invest in search engine optimization services, social media marketing, and advertisements to be sure your company is in front of your potential customers no matter where they are online. Acquire a Jacksonville marketing firm to gain an advantage through proper SEO tactics & online marketing to realize added traffic for your website for increased sale conversions.

Other internet marketing plans which you will be able to easily apply are email marketing and writing blogs or articles. Write ups on your own site that encompass pertinent topics for your industry gives you an increase in ranking on search engines. Once the appropriate keywords are incorporated, consumers will start finding your site.

The web is indeed a large online global marketplace. Take advantage of the benefits your company can have from it through an aggressive Jacksonville internet marketing plan. Take the opportunity that you have now before it is too late.  You don’t want to be behind your competition when it comes to internet marketing.

Thanks for reading our blog, and while you are here check out the rest of our site and Jacksonville marketing services.  If you are new to marketing or starting a new business be sure to read the other posts, especially Starting Jacksonville Marketing.  Hope you find all of this useful and good luck.  Feel free to contact us anytime for questions or help.

To all of your success,
Jordan

PS: If you haven’t signed up for our free videos yet (And this is for everyone, there is a ton of useful & FREE information), then you need to get your Free Marketing Videos now.

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Marketing Secrets Revealed: Getting Prospects to Trust Your Website

Posted on July 16, 2011 by admin

Before I fill your brains with a heap of important info about Jacksonville Internet marketing, I want to make sure you absolutely appreciate how fundamental taking action is to your online business. It’s necessary to be receptive and attentive to what is available to you, and what you need to study to create success. A substantial aspect of why I was in the position to reach great results online was by being sensitive and eager to learn new things, taking chances and doing whatever it took to obtain the goal I was working towards.

All online marketers are aware of the worth of having a decent, converting landing page for their items. Regardless of how you’re getting traffic to your site, or how you’re getting your visitors, if you don’t have a commendable landing page, your conversion rates will be lacking. One of the aspects that several Internet marketers struggle with is, developing a landing page that people can understand. Building trust in your target audience via your landing page is the first move for shaping a long term relationship with them. If you wish for your visitors to be decisive and change into being your patrons then you’ll need to concentrate on building a landing page they can depend on. So how do you really go about creating such a landing page?

If you’ve been interested in Jacksonville Internet marketing even for a little while at this point, you should be knowledgeable of the worth of having a high converting landing page. A lot of new Internet marketers make a faux pas by leading all their traffic to their homepage or a page that isn’t truly built to convert. In spite of this, that doesn’t mean that putting together any sort of landing page will cause money to start coming in, no, you need to build one which your target audience is capable of connecting with and one they can have confidence in. The reason for this article is to assist you in building that kind of landing page, which genuinely helps you get all that you can from your traffic.

One big no-no is using popups and popunders as these are considered unprofessional on the landing page especially. Years ago when the internet was still new, popup ads worked to get attention but these days most people are simply annoyed with them. Many prospects will immediately be turned off by popups on the landing page of your site and will likely look elsewhere for the information or products they are seeking. Your prospects may become suddenly uninterested in your products although they may engage in conversation about the popup itself. Besides that, if you’re planning to drive traffic to your page from pay per click programs such as AdWords, you can say goodbye to all your popup ad domination dreams – because they’re not allowed. So give your prospects the freedom they are looking for without a JavaScript dialogue asking them if they really want to leave.

Secondly, acquire endorsements on your landing page from distinguished people in your niche or even outside of it. Your chief purpose here is to put together a sense of steadfastness in your landing page and build trustworthiness. When you present to your target audience that notorious individuals are linked to your merchandise and are actually advocating it, it will make a difference. This is a strong strategy for not only building a trusting relationship with your prospects, still it also has to do with laying down a strong foundation for your future business. This is the exclusive explanation for seeing well known people supporting brands around the globe; people attach to well known people and thus, they attach to your landing page also.

Last but not least, don’t over embellish points on you landing page. When you oversell to your prospects, your strategy might just backfire instead of working for you. Let your prospects know exactly what your products are about and how it can help them, but be straightforward with them. Don’t try to impress prospects with false talks, as they may seem like something is fishy. When you have a product, you need to make sure it is what they are looking for without overstated it. Period.

From the information we’ve given you here it’s easy to see what creating a trustworthy landing page is all about, appropriate steps at the right moment. Don’t lag behind because of a lack of action, keep working towards your goal and you’ll reach the finish line in no time.

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Jacksonville Internet Marketing – What It’s About

Posted on July 8, 2011 by admin
Jacksonville Internet marketing is all about promoting the sale of a particular product on the web. It is important to make sure the audience you are selling to is the audience finding your products. The marketing plan and advertisements depend on the person who visits the sites for the product. Every other sales person would like his product to be advertised more. Hence there is an enormous need for internet marketing. For the most customers the work is done by the search engines. Whenever a certain term is searched, these engines show the best sites related to that search. The last decade has seen a major development in this process. So now these search engines are what companies target for Jacksonville internet marketing needs.

Usually people visit the sites that appear on the first page of searches.  Getting your website listed on the first page is important as well as difficult. It needs a lot of hard work by a Jacksonville marketing firm.  Obviously everyone wants to make their pages rank as high as possible in the search engines. This will attract more and more potential customers to that site. Jacksonville marketers can do this by writing articles, making videos, blogging, advertisements, and social media. All these activities will help promote the products and services in an efficient manner.

People feel that internet marketers make money instantly and therefore are rich, but the truth lies in the fact that internet marketers have to work hard for achieving success. They have to create unique ideas, and use special techniques to accomplish their goals. More importantly, successful online business is achieved only through dedication.

One of the most important things required for online success is to get a lot of links that can bring customers to the particular site. Before customers start visiting that site there will need to be more work done. There are always some tricks in business. Jacksonville internet marketing is not an exception. The marketers should not lose the viewers visiting their sites. They should keep some record to track them back. For example, if the particular site gives an offer of free report or membership of a program in exchange of the viewers e-mail, the track will easily be established.

Jacksonville marketing firms do use these e-mail after they obtain them. You can get great results by using auto-responding email programs. Hence they make lists of them through the development of lead capture pages which can be used later to make money.

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How to host a Jacksonville Marketing Event

Posted on June 14, 2011 by admin

Good Morning/Afternoon/Evening/Night/Eventide/Witching Hour…whatever time you are reading this & whatever you want to call it.  I bring to you the steps of driving some local business owners or managers to your company.  Hosting after-hour events is a great way to meet and greet with tons of key people in the area.  Jacksonville marketing can be greatly influenced by having connections with other business owners.

  1. Find a way to contact as many of the owners or managers as you can.  Start with their company websites, social media marketing through websites like Facebook or Linkedin, or by stopping in to their stores.  A great way to get an entire list of contacts is by joining a local Chamber of Commerce.  Members gain access to the entire list of members, which can be useful in a variety of Jacksonville marketing campaigns.
  2. Determine the time and place (hopefully your own location is big enough for hold 30+ people so you can host the event).
  3. Supply a variety of snacks and drinks.  Most business people (I’ve noticed personally in the Jacksonville market) enjoy having an adult beverage at these events.  So try to have some beer and wine also.
  4. Develop a schedule for you and whoever is going to help you run the event.  Have 30 minutes to an hour of meet and greet time, 15 minutes of announcements, and try to have some drawings for prizes at the end.  Most after-hour events like 1-2 hours.
  5. Once you have everything lined up and ready to go, send out a mass invitation.  You can use direct mailings, print marketing, email marketing, personal delivery, or even phone calls.  Don’t forget to let people know that they can invite their friends and coworkers as well.  Also mention to them that they can advertise for free by bringing a door prize for the drawings at the end.  This will help them promote their business and also entice them for having a good reason to be there.

I’m sure you can see how this could help bring awareness about your company to a lot of persuasive people.  These people live a lifestyle that is all about networking and promoting, so when they talk to their friends and families they have a large impact on where they shop or visit.  You could also think about using a Jacksonville video team to record the event.  You could then implement it onto your own Jacksonville web design or blog to get even more traffic from it.  I hope you have found this post helpful, and if you need any help or have questions about Jacksonville internet marketing or marketing in general let us know.  You can call us at 904-339-5055 or email info@world-digital-media.com.

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Jacksonville Marketing – Quick Update

Posted on June 8, 2011 by admin

Hi everybody, it’s Jordan from your favorite Jacksonville Marketing firm.  I just wanted to share with you some things that I’ve found really helpful lately.  Also, I’m going to give you some ideas on how you can use these same practices for your business to improve sales and customer satisfaction.  Being able to track something is incredibly useful for marketing.  Recently we upgraded our equipment at World Digital Multimedia, and being able to track the packages was very useful.  In your business you can use an auto-responding email program to update customers, which gives them more trust in your company and a feeling of comfort working with you.  When people know they can get in touch with you easily, they are more likely to become a very loyal, long term customer.  I’ve been using other tracking tools also.  Mainly the Google Analytics and Webmaster Center.  I’ve been watching our new sites move up in ranking with their easy to read graphs.  Analytics also shows you what pages people are looking at and where they go next, which can be extremely useful for a marketing campaign.  These types of tracking are a must-have for any Jacksonville web design or SEO plan.

Social Media Marketing is here to stay, and most people are already using it…A LOT.  It’s very easy for people to share things with their friends with all the little share links that websites can use.  If you aren’t using Social Media Marketing, I suggest you look into it.  I just recently found a great deal on a weekend activity, and thought that most of my friends would probably like to join in.  I simply shared the deal onto my Facebook so my friends don’t miss out, and that’s good news for the company because they just got free advertising.

That’s it for today, but definitely check out the rest of the blog.  Keep these tips in mind while you are making a website with customers in mind.  If you are new to marketing or starting a new business be sure to read the other posts, especially Starting Jacksonville Marketing.  If you haven’t signed up for our free videos yet (And this is for everyone, there is a ton of useful & FREE information), then you need to get your Free Marketing Videos now.  Hope you find all of this useful and good luck.  Feel free to contact us anytime for questions or help.

To all of your success,
Jordan

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How to Increase a Jacksonville Marketing Campaign’s Conversions

Posted on June 1, 2011 by admin

Hello there, and welcome to another episode of “Jacksonville Marketing – Profit is waiting…”  I hope you left a light on because it’s about to get spooky.  I’m your host, Jordan Martin.  The story I’m about to tell you is so intense…so real…it’s SCARY!  Hahah, ok enough of that.  I was wanting to share with you some Jacksonville marketing tips about how you can turn window shoppers into buyers.

There are many factors that can affect the buying process.  Some of these tips are only for online shopping, while others you can use in your online or offline marketing.  I’ll start with some tips that are aimed at online conversions.  Remember that you also need to set up a tracking process so you know what’s working and what’s not.  I mentioned this first tip last week in my blog about a website design with customers in mind so I’ll keep it short.  Make the checkout process as simple as possible with just a few clicks.  If you have a lot of pages between the sales page and checkout, the less likely the customer will make a purchase.  Also keep your navigation as simple as you can.  The more options or confusing your page is, the worse your conversion rate will be. This is why you see most sales pages with almost no navigation at all.  Another great way to increase conversions is to use video production for demonstrating how to use your product, reviews of it, and testimonials.

When you make flyers, written advertisements, or product listings use bullets whenever possible to describe your offers, benefits, and any differentiating facts about your company. Very few people actually read an entire sales letter. They skim over them – so use bullets, sub-heads, graphics, etc. to keep pulling their attention back in.  Also make your company phone number and address along with other information easy to find. People buy from those they know, like and trust. Giving them this type of information increases the trust factor.

One thing that can bring a dying company back to life is follow-up.  It’s vital to increasing your conversion rates.  Believe it or not, most companies do not follow up.  At the least if you get their email address, you can email them additional information or a better incentive coupon. This is especially easy with an auto-responding email program.  Getting their physical address and phone number gives you an even better chance to make a sale.

Whenever you create new advertisements, make sure the unique selling feature of your product or offer is easily noticeable.  This is easy to achieve with a web design because they can be updated quickly and easily.  Make sure to double check all of your printed materials before making mass quantities of them.  Also, offer different payment options such as payment plans (6 monthly payments) or even a try before you buy offer (have them pay shipping upfront and then the rest in 2 weeks).

I hope you enjoyed all these tips, and hope that they help you and your company.  As always, if you need more information feel free to contact us at 904-339-5055 or email info@world-digital-media.com.

-Jordan

P.S. Don’t forget to subscribe to our Free Marketing Videos list.

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This week’s Jacksonville internet marketing Tip

Posted on May 25, 2011 by admin

How to make a website design with customers in mind

People love things that are easy.  When you are getting a Jacksonville web design done, you need to make sure that the site is customer oriented.  Of course it is very important to have a web design that showcases your products and services, but you will see a much lower conversion rate if you fill all your pages with information and hide the ability to make a purchase.  This is why “Buy it now” buttons are so popular.  It’s a simple, one-click feature that takes the customer straight to the purchase page for that product.  With Jacksonville Internet Marketing you need to make sure to give this easy option to your customers.  After spending all the time and money for getting your Jacksonville website designed and search engine optimization done, you need it to work.  Some important things to keep in mind about your website are: 1) Have an easy to find sign up process, 2) Have an easy option to make a purchase, & 3) Make sure to have your auto-responding emails set for instant follow-up and keep them updated.  Follow-up is another very important aspect of a Jacksonville marketing plan that I will cover at another time.  Make your website easy to use, easy to purchase from, and easy to contact you through, and your customers will thank you for it.  Thanks again for reading the Jacksonville Marketing Blog.

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Here’s 10 reasons to use a Jacksonville Marketing Firm

Posted on May 15, 2011 by admin

Hi there.  Welcome to my extravagant launch party to present my latest creations!  These 10 unique creatures will amaze you…By the way, we have hors d’oeuvres on the table to your left and any drink you fancy to the right.  If you would like to follow me, I shall show you the first exhibit.

(You arrive at a glass box with a large Jacksonville Marketing sign that reads “Efficiency”)
Ahh yes, this was the beginning of my experiments.  It came about quite easily.  A couple chemical mishaps and an open bag of sugar, and presto!  You have this sweet monster that makes your life much more simple.  A Jacksonville marketing firm is going to be much more efficient because they are not changing between different aspects of your business.  Now let’s take a look into the next room.

Welcome to #2, also known as “The Expendable.”  He got his name from the mere fact that I can use him whenever I need him, and when I don’t he’s off on his own.  I don’t have to spend a bunch of money feeding or housing him.  Much like a Jacksonville Marketing company will save you expenses because you don’t pay for a full-time employee.  This can save you a very large amount of money when considering a budget for your Jacksonville marketing campaign.  Enough about him…I can’t wait to show you my next specimen.

I’m sure you will be in awe for a moment once you lay your eyes on this magnificent specimen.  His name is “Branding.”  Isn’t he beautiful?  Imagine if you could make this sort of impact on everyone that saw you?  Oh I’m sorry, I didn’t realize your breathe was taken away still.  Jacksonville marketing firms can work with you and your company to provide a perfect image for your business, giving you the exposure and branding needed to gain “The Edge” over the competition.  Quickly!  Pull yourself together and come to the next room…

Would you look at it!  I always love how shiny this one stays.  I would like you to meet “Elitest.”  She always keeps the newest and shiniest coat possible.  She is very similar to internet marketing techniques.  A Jacksonville marketing firm must constantly check its processes to make sure they are the newest and best practices to keep companies like yours ahead of the rest.  The Internet is constantly changing, and as such so should marketing efforts.  Our tour is almost through, but not any less important.

Well hello there Mister “Roi Profits.”  This fellow is amazing because he constantly reminds me of how my experiments are going.  Just like a Jacksonville marketing firm should provide its clients.  The ability to produce and track increased profits & ROI (Return on Investment).  He is a simple creature on the outside, but a very useful creature when you look more in depth at him.  Let’s move along to this guy over here.

This one is the “Einstein” of the bunch.  He can outsmart anything or anyone he ever encounters.  Luckily for me, he obeys a master – pet relationship.  Very much like using a Jacksonville marketing firm, you gain the knowledge of all the marketing experts, and the control to have them do as you ask.  This guy actually helped me create this next critter.

We call her “Competence.”  She’s very helpful around the lab, taking care of things for me, which frees me and my time up for other things.  Much like an Auto-responding Email service.  Think about that as you decide to use a Jacksonville Marketing firm or not.  An Internet marketing company can help free your time up so that you can complete other important things for your business.  Oh, look at this next group of socialites.

This bunch sticks together in the same area no matter what.  I call them the “Locals.”  They like to do everything at home, very much like your customers.  Using a local Jacksonville marketing firm can help increase business because they understand the area and the customers you deal with on a daily basis.  Keeping local business local will increase the effectiveness of your marketing campaign.  Having a Jacksonville Social Media Marketing campaign will also help drive local business.  I hope your legs aren’t hurting, but if they are I’ve got good news.  This is our last stop!

This last buddy of mine constantly reminds me of who he thinks the most important people are…constantly.  Every time I pass by or try to talk to him, all he says is “the Locals.”  Therefore, I call him the “Local Lover.”  It reminds me of how the Internet considers local searches.  Local searches win when it comes to Internet marketing and Jacksonville search engine optimization because Google loves local searches, just like the “Local Lover.”  Well, let’s make our way back to the lobby area.

What’s that?  Oh…right there were supposed to be 10.  Where did he go? AH! There he is, look up at the ceiling.  I like to call him “Companion” because he is always there for you.  He might seem to be all over the place, bouncing from one room to the next, but when you need him he is there for you.  A Jacksonville marketing firm can be reached much more quickly and easily, giving you results or feedback in a shorter amount of time.

I hope you’ve enjoyed yourself at the best launch party ever!  Feel free to wander around and look at some of our other rooms and experiments.  Just follow the Jacksonville Marketing Blog signs that are posted around.  Oh, and don’t forget to take your Free Gift before you leave.

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Starting Jacksonville Marketing

Posted on May 4, 2011 by admin

Hello everyone and welcome to World Digital Multimedia’s “Jacksonville Marketing” Blog.  I hope you enjoy your visit here, and soak up all of our rich information.  Our aim with this blog is to help business owners that are trying to fight their way to the top with tips and advice to get there.  I suggest, if you haven’t already, signing up for our free Jacksonville internet marketing videos.  Use the information from this blog and those videos to start your marketing campaign, and if you need any help along the way feel free to contact us.

Now that the introduction is out of the way, lets get down to the good stuff.  Internet marketing has become the mainstay for companies that need to drive more customer interest and traffic to their business.  Over 20% of users that use a search engine, like Google, are looking for a local business or place.  Your company needs to be seen by this large amount of people.  The first nugget of information that I’m going to share with you is about Jacksonville Internet Marketing and Jacksonville SEO.  If you are not familiar with SEO (Search Engine Optimization), basically it is the process of making your website appear at or near the top of a users search results.

There are tons of factors that come into play when working on the Jacksonville SEO for your company’s website.  I won’t be able to cover all of them in this post because…well the post would go on forever, literally.  One thing that makes working on the SEO for your website so hard is because the formulas that search engines use change daily.  The best strategy for staying at the top of the search engines is to be consistent.  Don’t change your websites design and name all the time.  The older a website becomes, the better it looks in the eyes of search engines.

One of the first steps, and one of the most important, is to find what search terms (keywords) you want to show up for on a search engine.  If you are a plumber, and someone searches for “Plumber”…You want to show up at the top of that search.  Your website can be designed to show up for multiple keywords. For instance, you could try to show up for the following searches: plumber, commercial plumber, and licensed plumber.  Figuring out the best keywords for your company is crucial to your internet marketing campaign’s success.

Implementing keywords into your Jacksonville SEO plan is pretty simple, but can be time consuming.  Using your keywords in your page titles, company description, and throughout the information on your site are the first steps to helping your site rank higher in Jacksonville SEO.  Search engines love content.  Having fresh, new content on your site will make the search engines love your site.  Adding a blog to your site is one of the best ways to achieve this.  You need to update your blog at least once a week to get the best results for keyword content.  Post about anything related to your keywords and business, but make sure you don’t copy another site because search engines will down rank you for that.  Take the topic and write about your thoughts of it and how it affects you and your company.

Another way to help your website rank higher in search engines for your specific keywords is to work on a “link building strategy.”  I’m only going to touch on this subject because it is a completely separate strategy that deserves a full explanation.  The longer you have your site on the internet, the more your site will begin gaining links from other websites, which makes your site look like an authority to the other sites.  Think of it as a vote to your company’s knowledge on a product or service.  If you have 100 other sites linking to your site, or 100 “votes”, and your competitor only has 5 links coming in, you are much more likely to show up before them.  Developing a link building strategy that has other websites link to your site using the keywords you determined were best for your company will give you a much better rank in the search engines.  For example, if all the sites that linked to your site use the words “World’s Best Plumber” – you will greatly increase your rank for a search on the world’s best plumber.  Like I said before, we’ll come back to link building in another Jacksonville Marketing blog post.

Keyword selection is a very powerful part of your internet marketing & business SEO.  Be sure not to over do it, and you will start seeing your company’s site ranking increase.  Like I said before, consistently update your site with new content and keep your aim on the same keywords to get the best result.  Adding new keywords or changing keywords all the time will just make you rank lower for a bunch of different terms, instead of ranking high for a couple main search terms.  Good luck, and, as always,  feel free to contact us.

-Jordan

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